Capricare
Brand Identity, Social Media, Video Storyboard Creation, Digital & Trade Marketing, Amazon
Information
Capricare is a global leader in infant nutrition, specializing in premium formulas made from whole goat milk. Produced by the Dairy Goat Co-operative in New Zealand, the brand leverages over 30 years of clinical research to offer a gentle, minimally processed alternative to traditional cow milk formulas. By preserving natural A2 proteins and fats, Capricare provides a highly digestible, nutrient-rich solution rooted in sustainable farming and scientific excellence.
Multi-Channel Digital Campaigns
Following the 2025 launch of the Capricare D2C website, I helped execute a series of cross-platform campaigns across email, social media, Meta ads, and web banners. To keep the creative fresh and engaging, I utilized a mix of stock photography, in-house assets, custom illustrations, and AI-generated imagery. This variety allowed me to build diverse layouts while maintaining the brand's signature fun and family-centered aesthetic. By highlighting both infants and parents, the visuals captured the cozy, relatable moments of parenthood, ensuring the campaign felt approachable and warm across every touchpoint.
Amazon Gallery Images & A+ Pages
I designed the complete Capricare Amazon ecosystem, translating complex goat milk science into high-converting Gallery images, A+ content, and Storefront modules. Working alongside marketplace specialists, I used competitor analysis to help distill sophisticated clinical research into elegant, digestible visuals. My focus was on maintaining Capricare’s scientific authority while ensuring its clean and elegant identity translated effectively to a high-volume e-commerce environment.
Video Storyboarding
In this collaborative project for Capricare, I worked alongside a videographer/editor and design lead to produce a high-production brand video. I was responsible for the initial storyboarding, using curated stock imagery to visualize the 30-second narrative flow and identify the key shots needed for the shoot. Following production, I created additional storyboards for 15- and 6-second cutdowns using screenshots from the raw footage to ensure the core message remained impactful in shorter formats.
This experience differed from my previous video work as it was much more collaborative, requiring detailed revisions to meet high-production standards. It was a fantastic learning opportunity that allowed me to contribute to a larger creative team, and it’s a workflow I am eager to explore further in future projects.
30 seconds storyboard
15 seconds storyboard
6 seconds storyboard
