Botanica
Social Media, Video Creation, DTC Website, Digital & Trade Marketing, Affiliate Program, Amazon, Brand Illustrations
Information
Botanica Health is a Vancouver-based, B Corp-certified leader in whole-food nutrition and herbal medicine. Guided by the philosophy that nature knows best, they craft premium, plant-based supplements using whole-plant ingredients rather than synthetic isolates. By combining traditional herbal wisdom with modern expertise, Botanica delivers potent, clean, and sustainable wellness solutions designed to help the body heal and thrive naturally.
Botanica DTC Website
I worked closely with a co-designer and design lead to bring the Botanica Health D2C website to life, a pivotal project that marked my first major venture into web design. Taking the foundation provided by the initial wireframes, I developed comprehensive high-fidelity mockups for both desktop and mobile environments. To ensure a seamless handoff to the engineering team, I built interactive prototypes that mapped out the user journey, specifically focusing on page flows, complex navigation bar behaviors, and tab transitions to ensure every interaction felt intuitive.
Beyond the interface, I was responsible for the visual systems that give the site its unique character. I designed a custom suite of brand assets, including original illustrations, iconography, and the "Botanica Promise" emblems that serve as key trust signals for customers. My primary objective was to maintain a cohesive digital identity, ensuring that the brand’s artisanal, nature-first aesthetic remained consistent across every responsive touchpoint, from the initial landing page to the final checkout.
Multi-Channel Digital Campaigns
Following the 2025 launch of the Botanica D2C website, we spearheaded a series of cross-platform campaigns spanning email marketing, social media, Meta ads, and web banners. Whether managing a long-lead campaign with complex announcement flows or a high-impact single-day launch, I balanced creative exploration with strict brand alignment. To elevate the visual storytelling, I integrated AI-driven imagery and GIF animation to create more dynamic, scroll-stopping assets—ensuring each campaign felt fresh while remaining rooted in the core Botanica identity.
Greens Product Video
I produced a short-form Amazon video for Botanica’s "Perfect Greens," marking one of my first deep dives into motion design. Using After Effects, I focused on creating seamless transitions between educational typography and product footage to keep the content concise and informative. While the edit was foundational, it remains a project I’m proud of—it served as a pivotal starting point that showcases my growth in video editing and my ability to translate technical product benefits into a quick, digestible format.
Amazon Gallery Images & A+ Pages
I designed the complete Botanica Health Amazon ecosystem, from high-conversion gallery imagery and A+ content to the comprehensive Storefront and Brand Story modules. Collaborating with marketplace specialists, I integrated data-driven sales tactics and competitor insights to optimize the visual strategy. My focus was on translating Botanica’s elegant, clean identity into a high-performance retail environment, ensuring a premium aesthetic that maintains brand integrity while driving conversion.
