Herbasanté/Alterra
Social Media, Video Creation, Digital & Trade Marketing, Amazon
Information
Founded in 1984 in Montreal, Herbasanté is a family-owned leader in Canadian alternative medicine. Specializing in both homeopathic and herbal remedies, they offer a holistic approach to wellness with a comprehensive line of natural treatments for the whole family. Every product is 100% manufactured in Canada to strict GMP standards, combining over 35 years of heritage with a commitment to helping Canadians live healthier lives, naturally.
Brand Video & Storyboarding
Working with limited footage, I focused on creative movement and bold colors to bring the Herbasanté vision to life. By integrating high-quality stock video and utilizing AI voiceover tools, I developed a rhythmic, high-energy brand story. The final result is an engaging video that demonstrates how resourceful design and new technology can transform minimal assets into a cohesive narrative.
Amazon Gallery Images
I designed the Amazon Gallery assets for Herbasanté’s top-performing products, focusing on visual storytelling through texture, key ingredients, and benefit callouts. I leaned heavily into the brand’s signature blue, utilizing a bold aesthetic to differentiate from the clinical designs common in the marketplace. The result is a premium, "brand-first" look that balances educational content with attention-grabbing visuals.
